One of the things which convinced me that a water softener is a must-have product in the home was when I realised how much it helped my daughter, Maisie.

She was born in 2012 with eczema and she did suffer with it quite badly. I’d wondered whether the hard water in our area was making matters worse and so I installed a water softener in the house, to see if this would help Maisie’s condition.

Within a day or two, I was struck by the dramatic effect that the soft water was having. Virtually straightaway, Maisie’s eczema disappeared – and it has never come back. For me, it felt like a miracle and, ever since, I’ve been passionate about spreading the word of how beneficial soft water can be for the skin.

It’s not just me saying this. My own personal experiences are also backed up by science.

Researchers from the University of Sheffield and King’s College London have discovered that hard water actually damages the protective skin barrier which may contribute to the development of eczema.

How does hard water cause dryness of the skin?

The reason water is hard is because of the prevalence of magnesium and calcium ions. This may get a bit technical, but here’s what happens. These ions bind to surface active agents, such as sodium lauryl sulphates, which act as detergents or wetting agents. This makes them insoluble, so they collect on the skin. At the same time, our skin pH is naturally acidic (pH is the figure used to express the acidity or alkalinity). But hard water has high alkalinity and when it comes into contact with the skin it increases the skin’s optimal surface pH.

This disturbs the skin’s natural function to act as a physical barrier or protector against nasty bacteria. With the skin’s protection levels lowered, the body is left more vulnerable to infections, such as eczema and other dry skin complaints.
The team of researchers examined whether removing the calcium and magnesium ions, through the use of an ion-exchange water softener, could mitigate the negative effects of hard water on the skin. They found that using a water softener reduces the harmful effects of surfactants, potentially decreasing the risk of developing eczema.

Keeping skin feeling soft and smooth

As explained above, the skin doesn’t take very well to hard water. And even if you aren’t someone who suffers particularly with skin conditions, your skin will still be constantly battling to stay soft and fresh looking if it is being regularly saturated in hard water.

Washing is one of our basic necessities – and avoiding contact with water is not desirable and virtually impossible! So, the sensible option is to ensure that, where washing (and lots of things) is concerned, you are exposed to soft water, rather than hard water on a daily basis. If not at work, then certainly when at home.

Installing a soft water system in the home is the most effective way of ensuring that your skin stays healthy and young looking. A dry, craggy and wrinkled appearance is not something to which any of us aspire. It doesn’t matter how young or old you are – from a babe in the cot to a venerable old pensioner – soft water will remain a lifelong friend to your skin and complexion.

If you have family members who are susceptible to dry skin or who suffer from skin conditions, like eczema, my first-hand knowledge on the subject may be of help to you.
I’m Scott Jenkiins and the company I founded, SJ Water Softeners, is now the No. 1 local supplier of water softeners for West Sussex (and parts of Hampshire and Surrey). For further information about our great range of soft water system products, call 01243 607494 or via email: scott@sjbs.info